Social Media Music Usage Guidelines (Business Accounts)

Music is one of the easiest ways to run into rights issues on social media. Here are some guidelines you can follow:

What’s generally safe

• Use platform-provided, business-safe libraries: 
  • Meta Sound Collection (Facebook/Instagram)
  • TikTok Commercial Music Library (for business accounts)
  • YouTube Audio Library (check “Use allowed” terms)
• Use licensed “stock”/royalty-free music from reputable vendors that explicitly permit social media and paid ads: 
  • Epidemic Sound (Commercial plans), Artlist (Business), Soundstripe, Marmoset, Audiio, PremiumBeat
  • Confirm: business use, organic + paid/boosted use, perpetual license, territories, and indemnification

What to avoid without explicit licenses

• Popular/commercial songs (e.g., chart hits) on brand posts or ads
• Recording events with audible background music; algorithms will flag/mute. Either avoid capturing music or replace audio in post with licensed tracks.

Meta-specific notes

• Business accounts have limited access to popular music. Using consumer “trending” tracks can lead to muting, takedowns, or reduced distribution
• “Short clip” myths—there’s no safe duration. 3 seconds can still infringe
• For Reels/Stories on brand accounts, use Meta Sound Collection or upload approved/licensed tracks as “Original audio.”
• Boosted posts/ads require that your license explicitly covers advertising

If a claim occurs: remove/replace the track and document the resolution; don’t re-upload the same flagged audio.